South African top Chef PJ Vadas approached me to create a clean and striking logo to represent his ethos of "fresh, simple & tasty" food and desserts for his new eatery at Spier, Stellenbosch.
The logo & icon represents both the Smokehouse & Bakery, complimenting the seriously cool yet sophisticated, modern and art filled interior.
The branding translates perfectly as signage, on menus, wine labels and as a rubber stamp, used on goods like bakery parcels & gelato tubs. The friendly staff look pretty chuffed sporting their branded gear too :).
Bakery parcels featuring the design as a stamp. Follow them on instagram.
Signage outside the Restaurant & Heritage building.
Chef Vadas loves warm and bright colours. This reflects in the branding as well as the stylish interior.
Staff showing off their branded uniforms.
Chef Vadas serving one of his delectable "Sweet Surrender" creations at the Bakery.